ravenna

Part 1: Building a Prospect Family Persona Helps to Achieve Mission Harmony

March 9, 2015 by Margaret H.

In a previous post, we discussed how to conduct an Admission Audit to ensure your admission process is in line with your schools’ mission statement to achieve Mission Harmony. That harmony is critical to attract and retain your school’s ideal families, but there ... are other steps you can take towards Mission Harmony as well. This is a two-part series in which we’ll walk you through the ... benefits, as well as the necessary steps to conduct a prospect family persona.

The benefits of creating a Prospect Family Persona

The importance of recognizing the ideal student and family for your school’s community cannot be overemphasized. If you know and can objectively describe the traits and character of your ideal student, your admission strategy and recruiting activities will be focused and relevant.

The importance of recognizing the ideal student and family for your school’s community cannot be overemphasized. If you know and can objectively describe the traits and character of your ideal student, your admission strategy and recruiting activities will be focused and relevant. Marketers use customer personas in order to produce targeted messages that resonate with their ideal prospects. The same principle applies to independent schools. Building a Prospect Family Persona helps you focus on those families will be an ideal fit with your school. The same principle applies to independent schools.

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