From introductions to progress reports, schools communicate with parents constantly. With many generational characteristics of parents influencing communication habits and preferences, understanding your students' family demographics can help you implement stronger...
Nina Bernardi
A Guide to Optimizing Your School Website for Admissions
Is your school website optimized for admissions? Find all our best tips and resources for making the most of your website to attract prospective families during the K-12 admissions season.
Understanding the Importance of Interview Management Systems for Schools
Interviews are a crucial step in the admissions process. As your potential students and families submit forms and complete your application, your school can use interviews to get to know students to select the ones that best align with your values and mission....
How to Promote Your K-12 Charter School
Promoting your school is essential for connecting with potential students and families. Marketing efforts can help you reach new audiences to expand your student body. With many schools dedicating more time to marketing, knowing how to promote your charter school can...
8 Tips to Stay Engaged With Your Students Throughout the School Year
School administrators have many essential tasks that help keep their school running and growing yearly. Teachers can help drive student engagement, but so can administrative teams. Your actions can change school culture, show students and families you care, and...
Guide to Boarding School Software
Keeping the workings of your boarding school well-oiled and organized is essential in allowing your staff to focus on what's important: your students and the school's relationship to their parents. Sometimes keeping track of the more systematic side of running a...
School Marketing 101: Boost Admissions by Understanding Your Audience
All great marketing campaigns have one thing in common: they speak directly to their audience. This is no small feat in an increasingly digital world; from emails to ads, we are constantly being exposed to messages that aim to get our attention. Schools know this...
How Data Can Help Enhance the Family Experience
Customer relationship management (CRM) solutions are powerful tools many businesses use to interact with their target audiences. Schools can benefit from the data and applications provided by CRMs, allowing them to connect with and understand their students and...
Accepting Tuition Payments Online
Accepting tuition payments is arguably your most crucial duty as a K-12 administrator. This process can be complex, time-consuming, and prone to errors without the right tools. Luckily, you can streamline the tuition acceptance process by using an online school...